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Albert Einstein: Creativity Quote

"Imagination is more important than knowledge." - Albert Einstein




The above quote is on the front cover of "Applied Imagination" by Alex F. Osborn, a personal favorite of mine

Don't multitask Multithink instead

I expect you are familiar with multitasking: the ability to perform more than one task simultaneously. Managers who like to overwork their employees love multitasking. They assume that if their employees are performing three tasks simultaneously, they'll work three times as fast.


The logic in that assumption is so thoroughly flawed, it is hard to believe that intelligent managers accept it without question. Perhaps they are too desperate to improve employee productivity.


Logic suggests two points:


1. No one can actually perform several tasks simultaneously. Rather they quickly switch from one task to the other. Hence, all things being equal, multitasking should be no faster than monotasking (that's my own word, incidentally).

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"10 Steps for Boosting Creativity

10 Steps for Boosting Creativity



by Jeffrey Baumgartner

Johann Sebastian Bach

1. Listen to music by Johann Sebastian Bach. If Bach doesn't make you more creative, you should probably see your doctor - or your brain surgeon if you are also troubled by headaches, hallucinations or strange urges in the middle of the night.

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"10 Creativity Myths"

Over the years, I have heard a lot of people say a lot of daft things about creativity. Some of those things, I hear again and again. What's worse, a lot these daft notions – or myths – about creativity are detrimental to the creative process. So, let's end this once and for all. Below are 10 creative myths. If you share these with everyone in the world, these myths will go away.

1. “I am not creative”


I have heard a lot of people say precisely that: “I am not creative”. The truth, of course, is that we are all creative. That's what differentiates us from Parrots who can say clever things put couldn't have a creative idea if their lives depended upon it. The truth is we are all creative. And while some people are naturally more creative than others, we can all have very creative ideas. The problem is, as we grow older, most of us learn to inhibit our creativity for reasons relating to work, acceptable behaviour and just the notion of being a grown-up.


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How not to absorb the thoughts and information from “Applied Imagination” by Alex F. Osborn

No, we cannot absorb the thoughts and information from this valuable creativity resource book  just by holding it to our heads and pointing at it. Instead, we must:

• read it
• study it
• look at the material again
• practice and re-practice its concepts

The only test on this material will be if you can use some of the concepts successfully to be more creative. And as I like to say,
“Being creative breeds more being creativity in yourself and the people around.”
Remember to ask questions anywhere applicable in your life.